This is a tricky part about communication. Maybe you've just said one word in there. And because of that one word, the whole thing sounds pretentious.
So easy to lose people, like literally just speak and boom they check out they go somewhere else.
When communicating, don’t hesitate. It’s either a fit or isn’t. Get it done or don’t. Just don’t hesistate. Let me give you an example. I ran into this guy on the parking lot of a hardware store. He co-hosts a car TV show here in Germany that I really like. But the segment I always skip because it’s something about home applicances with wheels they’re pushing (i.e. electric cars).
So I’m trying to figure out if it’s him, while I’m moving in hot towards a sports store to buy badminton racquets for the kids. Time is tight. I have a call starting in 14 minutes, have to select, pay, drive back 1 mile and log on.
There are people in this world who make a $40 million deal in 10 minutes that worked out for a while before but they had the access they had the timing that the opportunity they had the you know, the ingredients of the deal. They've done it. Why can't you get access like that? Why can't you make a $10,000 deal in 10 minutes, right? So you see what I'm getting at. That's a real problem. We imagine you had that capability that would change your life completely. Fernando Alonso backed out of his commitment to the Alpine team.10 minutes dealing with Lawerence Stroll and he got a deal done.
In 2022, the world no longer works like it used to work three years ago, five years ago, 10 years ago. I haven't heard about those lately it's not a term anymore. Why not? You know what happened there? It just doesn't exist. Every channel is saturated with content. You're just not going to break through with something funny. What you see as a viral video today is heavily promoted, strategized, fed to audiences who will use it to virtue signal or up their own brand in similar ways. It’s not because the content works like crazy. It’s calculated, based on numbers and financed.
One thing that is very interesting is the fact that most people are just not doing a lot to present themselves. And the things they do actually get done, are not a very good reflection of their business or a very interesting thing to observe.
Simply put, you have vloggers on YouTube, who take 1,000,000% more effort into boasting about their trip to the Amalfi Coast, then the CEO of 100 million or 200 million company, who doesn't even care how that company communicates with the outside world.
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